Brand
Identity
The Modern (Endless Worker) Bed Collection
This project imagines a brand that sells “ergonomic” beds designed against the human body. By preventing sleep, these beds maximize time for work, which, in my opinion, reflects what ergonomics can sometimes really serve. The project explores the more sinister side of design.
This project imagines a brand that sells “ergonomic” beds designed against the human body. By preventing sleep, these beds maximize time for work, which, in my opinion, reflects what ergonomics can sometimes really serve. The project explores the more sinister side of design.
©2026 Alicia Liu