is a multi-disciplinary designer currently based in New York. She makes visual materials ranging from ⤷Brand Identities, ⤷Motion Graphics,  ⤷Posters, and ⤷Books.







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Motion Graphics

Client: Samsung TV Plus
Team: Modicum
Role: Graphic & Motion Designer
Family Hour TV Motion Package

Family Hour TV is a new channel from Samsung TV Plus (STVP) designed to fill a genre gap in all-ages entertainment. Centered around the idea of family co-viewing, the channel brings together heartwarming dramas, classic sitcoms, and feel-good movies made for everyone to enjoy. We designed the full motion package for the launch, building a visual identity that feels inviting. The direction focused on capturing that warmth and connection, giving the channel a distinct and uplifting presence within STVP’s lineup.





Early Exploration









©2024 Alicia Liu