Brand Visual Identity
Identity [American Ballet Theatre] Rebrand

Rethinking a legacy brand with a modern lens. The logo was inspired from the shape of the MET Opera architecture which is their main house, and the horizontal split responds to the stage & audience relationship. The image manipulation was inspired by the way light refracts off the stage.

**Senior project, still in construction**


Brand Opening Promotion



Process & Keyframes








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All are original & school projects if no Client labeled.