Brand Visual Identity
Identity [American Ballet Theatre] Rebrand

Ballets across the world struggle with attracting younger audiences. This rebranding of the American Ballet Theatre looks to address and correct this, head on with a distinctly contemporary and bold brand.

The vibrant color palette draws inspiration from the lively and expressive movements of the theater, while the image treatment reflects the way light refracts off the stage.

Brand Opening Promotion

Process & Early Keyframe Explores

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